Real Estate Marketing Guides

Learn new ways to build your business! Our In Touch Today Real Estate Marketing Group works with over 5,000 brokers and has specifically designed our Real Estate Marketing Guides to give you new ideas, advice, and resources on topics that are important to increasing your business. Each Guide is easy to follow and downloadable for you to keep on hand for future reference.

The One Hour Marketing Plan
Have you tried developing a marketing plan in the past and given up because it was too difficult and time consuming? If you have, or if you are just starting out in your business, you need to view this presentation!

Mortgage Marketing 101
Learn more about databasing basics, referral systems and ways to stay in touch. Gain basic insight into how to work with Realtors, attorneys and builders. Learn how to build your business further, including having a web site, how to effectively use publicity and advertising and how presenting seminars can increase your business.

Who Should You Market To?
A highly defined target market sets you apart from your competition. Finding your niche and developing it also protects you from economic changes. Learn which niche is right for you, effective ways to reach your niche, and how to add value to your target market.

Targeting First Time Home Buyers
Learn how to find large groups of first time home buyers and how to use loan products and down payment assistance programs as a marketing strategy. Identify value-added offers you can use to entice prospects to respond including monthly mailer products, brochures, door hangers and informational seminars.

Targeting the Credit Challenged
In this presentation you will learn about and how to tap into an "unusual" referral source which can act as a continual referral source of subprime home equity loans. Most importantly, learn ways to market to this segment to increase your exposure in and response from this market.

Targeting Real Estate Investors
Are looking for a niche where buyers purchase more than one property per year and that can create a steady income for you? If so, you're ready to learn more about the investment property niche!

Targeting the Reverse Mortgage Market
The senior population is expected to grow to 71.5 million by 2030. Aging boomers don't want to settle. They want to continue living the good life. You can help them live the life they love. How? Offer a reverse mortgage product. But you don't know anything about this unique product. No problem.

Reaching and Keeping Realtors
Using a series of questions, identify Realtors that share your desires and goals so that you can build a mutually beneficial relationship. Learn ways to increase your responsiveness to Realtors and streamline your communication process to minimize potential issues.

Successful Co-marketing
Learn how to use co-marketing to lower your costs, increase your exposure in the market and gain new business. Learn how to use online co-branding as a way to build affiliate relationships with referral partners not directly affiliated with the mortgage industry.

Creating Working Relationships with Attorneys
Would you like access to clients who need your services and for whom rates aren't an issue? Would you like to work with clients who won't shop you? If so, working with attorneys may be a perfect fit.

Maximizing Your Referrals
Are you ready to increase your referrals and build your business? Referrals require the lowest investment but carry the highest return. Doing a great job doesn't always guarantee referrals- you have to ask for them!

How to Establish a Corporate Affinity
Are you looking for the next under-served niche? Have you considered a corporate affinity program? Companies are looking for ways to add value to their benefits program without adding cost. They want to retain valuable employees. They want to attract great new talent. Your "no cost" benefits program could be the answer they seek. Learn how to create your own no cost benefits program.

Using Presentations to Build Your Business
Presentations are a great way to build your business and your reputation within your community. Learn discuss how to effectively market your session, how to entice participants to attend your session and how to effectively work with professional referral sources.

Increase Business by Building Your Database
Learn how to construct your personal sphere, learn what a database can do to help increase your business and learn more about databasing software so that you can choose the software that is right for you.


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